If you’ve been venturing a bit in the online marketing world, I’m sure you’ve heard the term “marketing funnel” before.
To be frank, it was never something that appealed to me. It always seemed like just a way to optimise how many people are giving you money, which doesn’t seem very caring.
What I love about this approach is that it’s all about loving the customers you have, rather than chasing down people you don’t even know yet.
When you start a business, you don’t have a budget for marketing. You probably don’t have the time or talent for it, either. The only thing you’ve got is your passion… Take that passion and point it at your customers.
3 powerful examples of putting the upside-down funnel to work
Make your customers feel part of the club
Make providing more, free value for existing customers your priority
Make your customers feel important