Using a pixel, you can create custom audiences, track events, optimise your conversion campaigns, re target users based on their actions (e.g. cart abandon), use the custom audience’s data to create lookalike audiences, and many more incredibly valuable things…
…in fact, I’d go as far as saying that the Facebook pixel is what makes advertising on the world’s biggest social network so amazing for marketers.
Before going any further with your marketing campaigns, I suggest you read our guide to the Facebook Pixel (A Newbies Guide to FB Ads) and install the
Facebook Pixel Helper (this is a FREE Google Chrome Extension BTW).
<This tool will check if your FB pixel is working after it is installed.>
Trust me, every penny you spend on FB advertising without a pixel is a missed opportunity.